Why Marketing Fire Protection Systems Is Important
Residential buildings, office locations, and commercial properties are all in need of their own fire protection systems, and it’s important to understand how to market and correctly advertise each of their uses depending on the property type it is being marketed to. These systems not only help to prevent fires from occurring in the first place, but they also help to keep us safe in the event of a fire emergency.
There are many different types of fire protection systems, each designed to address specific fire risks and hazards. Certain components of fire protection systems must be properly represented when selling to a property owner, and we are going to go over how to understand how fire protection systems benefit specific settings.
Marketing for Office Settings
One place where fire protection systems are especially important is in office buildings, where elevators and escalators are in constant use. On average, an office elevator makes around 400,000 trips per year, operating for about 10 hours per day. That means that elevators in an office building with a 5-day workweek operate for about 2600 hours per year, or about 260 working days. In the event of a fire, these elevators could potentially be used to evacuate people from the building, making it critical that they are functioning properly and are equipped with the necessary fire protection systems. Proper fire suppression systems greatly benefit an entire office space, so let’s look at two crucial elements to understand for proper marketing representation.
- Fire extinguishers: These are handheld devices that can be used to put out small fires. It’s crucial to market the many different types of fire extinguishers, and how each is designed to extinguish specific types of fires. Marketing a fire extinguisher best fit for a smaller space like an office requires the knowledge that various models exist to treat varying spaces.
- Fire suppression systems: Fire suppression systems use chemical agents, such as carbon dioxide or foam, to extinguish fires. Fire suppression systems are often used in areas where water could cause damage, such as in computer rooms or laboratories. Marketing for office settings may call for prioritizing how chemical agents and foams can protect the computers and other technological devices operated in an office space.
Marketing for Industrial Settings
Another area where fire protection systems are crucial is in pipelines, which are often responsible for carrying flammable liquids and gases. Unfortunately, pipelines are prone to fires, with an average of one fire occurring every 4 days. In order to minimize the risk of fires in pipelines, it is important that they are equipped with fire protection systems that can quickly detect and extinguish fires before they can cause significant damage.
- Sprinkler systems: These systems use water to extinguish fires by releasing water onto the flames through a network of pipes and sprinkler heads. Sprinkler systems are often found in buildings and are activated by heat sensors. Branding a sprinkler system for industrial settings requires the understanding that some fire sprinklers are designed to dispel water in a more expansive pattern and range best for larger spaces. /li>
- Fire alarms: Alarms alert people to the presence of a fire by sounding an alarm. Fire alarms can be manual, activated by someone pulling a lever or pressing a button, or they can be automatic, activated by heat or smoke sensors. Marketing manual alarms would benefit an industrial area’s fire suppression the most, as these settings are more prone to common heat and smoke as demanded by work activity.
To ensure that fire protection systems are functioning properly and are able to effectively prevent and extinguish fires, it is important that they undergo regular inspections and tests. According to the National Fire Protection Association (NFPA) Code 25, fire protection systems are required to undergo a variety of inspections and tests on a regular basis. These tests and inspections are done at various intervals, including monthly, quarterly, semi-annually, annually, and at 5-year and 10-year intervals.
Overall, fire protection systems play a vital role in keeping us safe in our everyday lives. From the elevators and escalators we use to travel between floors in office buildings, to the pipelines that carry vital resources, these systems help to prevent fires from occurring and keep us safe in the event of a fire emergency. By understanding the application and functions of these systems, one can ensure how vital it is to market them and how each effectively protects us from the dangers of fire, whether indoors or outdoors.